Advertising campaigns have an influencing potential to attract millions and millions of individuals. Advertisement accounts for 7-8% of a company’s revenue, and sometimes even more. Companies use digital marketing campaigns to boost their business. The most effective advertising efforts are those that not only attract new clients but also convey the most effective message. We will look at the best ad campaigns in India in this blog. These advertisements have made a big impression on the Indian audience and have gone viral on social media.
1) Lays smiling face campaign
Lays is a household name in India, but as a snack brand, its consumption is primarily habit-driven, which means convincing consumers to try a new flavour might be difficult because everyone always buys only their preferred taste. Through a simple change in packaging, Lays was able to change this fundamental behavior in their customers. They simply printed different smiles on the front of each pack of lays. In addition, their advertising approach urged customers to put on the grin they liked, so pushing them to buy a new taste.
This is an excellent example of how brand communication can work effectively with other aspects such as packaging, and how a central campaign idea works more cohesively when it is implemented across multiple channels.
2)OnePlus India: “#YourBestShot” Campaign
OnePlus is a Chinese consumer electronics company that has recently expanded into India. OnePlus is best known for producing low-cost smartphones with high-quality cameras. OnePlus’s #YourBestShot campaign aimed to make mobile phone photography and storytelling more accessible. OnePlus used a variety of techniques in this campaign. First, it collaborated with International Photography Awards to hold a global competition for professional, amateur, and student photographers. Second, OnePlus employed a single hashtag, #YourBestShot, which entrants used to submit their photo entries. Finally, OnePlus saw this campaign as a long-term initiative, with various themes being unveiled every few weeks.
This campaign highlighted the message, “Every story is worth sharing. Every shot deserves to be seen. Everyone should take their best shot.” The competition winners received dedicated social media posts on OnePlus’ official channels. They were also given a cash prize, and their works were published in OnePlus Photography Book. By the utilisation of this competition, OnePlus’ social media pages rose dramatically in followers.
3)Byju’s’ ‘Master Ji – A Teacher’s Day Tribute’ Campaign
When it comes to video marketing campaigns, Byju’s, one of India’s leading ed-tech companies, needs no introduction. Its recent Teacher’s Day campaign from 2021 demonstrates how Indian teachers adapted to the pandemic’s abrupt shift of education from classrooms to the online space. It presents a picture of technology hurdles the elder generation of instructors experiences when teaching online. It also shows how adaptable they are because they are passionate about teaching.
The brand concentrated on relevant hashtags like #LearnUnlearnRelearn and #KeepLearning. The campaign, which was entirely conceptualised and created by the brand’s own creative team and produced by Dora Digs Films, earned the brand the Silver Lion Award at the Cannes Lions International Festival 2022. This coveted prize was chosen based on brand communication, implementing a creative marketing plan, and its overall influence on the audience. Apart from this award, the film also got worldwide recognition at Roma Film Festival Italy, Clio Awards, and many more.
4)Coca-cola Zero sugar campaign
Coke is a brand that needs no introduction, yet, in recent years the company has experienced rising fire because of its popular sugary soft drink. As a result, they launched this classic campaign with a young icon like Kriti Sanon. The campaign does not take a hard stance on sugar, but instead cleverly encourages the audience to try Coke zero and then decide whether or not it is the best coke. The ‘Try karke bolo’ line adds a new twist to the advertising while smartly encouraging consumer contact and participation.
This campaign is a brilliant move on subtlety, in how it ingeniously uses a marketing idea that effectively engages its audience, as well as makes the most of a modern brand ambassador that resonates with the Target group well.
5)Swiggy: “Voice of Hunger” Campaign
Swiggy is an Indian food ordering and delivery website developed in Bangalore. Swiggy, like OnePlus, used user-generated material by hosting a one-of-a-kind online competition dubbed The Voice of Hungry. The winner of this competition received a year’s worth of Swiggy meal vouchers.
The mechanics were straightforward. Instagram users were required to record their voices using voice notes and generate a waveform that matched the forms of a kebab skewer, a nacho, a pancake, and other objects. This was opportune because the voice note function was only recently introduced in 2018. Swiggy got 10,000 entries from Instagram users in the first 12 hours of the campaign.
Entering the competition became popular shortly after the mechanics were released. Influencers such as Rohan Joshi, as well as prominent artists and rappers, took part in the competition. This campaign also received three Bronze Lions at Cannes Lions 2019, resulting in a 2,100% increase in traffic and a 40% rise in Swiggy’s Instagram followers.
Conclusion
The greatest digital marketing examples and social media case studies or campaigns may inspire others. Year after year, more and more successful digital marketing activities should be launched in the most creative way possible.
